Lips are sealed on Apple’s acquisition of a U.K. speech recognition company.
The purchase of Novauris reportedly took place some time last year but is only now coming to light after Tech Crunch reported on it Thursday. The acquisition is rumored to be an attempt to improve Apple’s Siri, the voice activated assistant the company’s devices come equipped with.
Novauris is no newcomer to the tech scene. The company launched 12 years ago, a mish-mash of heavy hitters from the Dragon Systems U.K. research and development team. Dragon Systems is a well-known voice dictation pioneer with programs being used across the globe.
The great thing about the story is the fact Apple wouldn’t technically confirm the purchase but, as Tech Crunch reported, did respond to an e-mail noting “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Fair enough, but Tech Crunch wasn’t satisfied with that and called up the Novauris offices only to have co-founder Melvyn Hunt answer the phone by saying “Apple.”
That pretty much sums that up.
But what’s it mean?
What it means is Apple appears to be beefing up Siri. Timing, as it is said, is everything considering Microsoft recently unveiled its Cortana assistant for the Windows Phone 8.1. That program can perform some duties Siri is not able to.
Well, not yet.
W. Brice McVicar is a staff writer for SiteProNews.