research
Ars Strikes A Chord: Ad Blocking Will Kill Your Favorite Sites
We've been good friends with the folks at Ars Technica for many years now. Not only does their fearless leader Ken Fisher, hail originally from the Boston area (which of course makes us a bit partial), where HotHardware also had its start, but there is little arguing that the Ars team punches out high quality, [...]
Sony’s Great Idea: Demos That Become Less Fun When Played
When a game developer releases a demo it's typically intended to entice players into first trying and then purchasing the full version. In keeping with that goal, demo versions of a game are (usually) designed to be fun. This is the stuff of Game Design 101 for most of us, but a crack team of [...]
Google Claims Desktop Will Be Irrelevant In Three Years
Speaking at the Digital Landscapes Conference this week, Google vice president of Global Ad Operations, John Herlihy, made a rather surprising prediction regarding the future of desktops and laptops. These two types of devices (including netbooks) may be the Internet access points of choice for an overwhelming majority of people worldwide, but the Google exec [...]
Beyond Grammar: Easily Avoided Copywriting Mistakes
No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting.
Now we are not talking about the obvious mistakes here. Errors of grammar, syntax, spelling or revision [...]
39 Free/Low-Cost Tools for Marketing Your Small Business Online
Thousands of free online marketing tools clamor for attention, with new ones popping up every week it seems. You know you should be doing more to reach out to your customers, but just researching which tools to use can be a vast time investment, even if they don’t require a big financial outlay.
Below is a [...]
When computer and communication technologies are combined
