Nielsen and Twitter just announced a deal for something called the Nielsen Twitter TV rating, which they’re hoping to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter. The companies say they’re planning [...]
Nielsen: Consoles bridge TV gender gap
When you boil the American people down into a set of television-oriented numbers, women spend more time on average in front of the ol’ tube than men, according to Nielson. Specifically, women between the ages of 18 and 34 watch [...]
Nielsen: Native Travel Apps Trump Mobile Websites 95% Of The Time, Google Maps The Top App
Native app usage has been edging just ahead of mobile web usage among U.S. smartphone owners in the last few months, but when it comes to the category of travel, mobile web use all but disappears off the map. According to [...]
Nielsen On U.S. Mobile Shopping: eBay’s App Attracts The Most Users, Shopkick Keeps Them Around Longer
As mobile payments continue to become more commonplace among retailers, smartphone consumers are already showing a pretty strong appetite for mobile shopping on their devices. According to a June 2012 survey among 5,000 Android and iPhone users in the U.S., [...]
Nielsen to use watermarks to enhance local channel rating accuracy
While we’re watching our favorite shows in HD, it’s easy to forget that they live and die by ratings, and those ratings aren’t always collected with the latest technology. In an effort to improve the sample size and accuracy of [...]
Nielsen Teams With Disney/ABC To Measure Consumers’ iPad Usage Behavior
A little bit of news from Nielsen that flew under the radar a few days ago hints at big things ahead for the measurement firm and its goals of understanding user behavior across all platforms. The company said it was [...]
GroupM and Nielsen work to combine online and TV metrics
For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel’s website often didn’t get factored into the pricing [...]
Nielsen: 56 Percent of U.S. Households Own a Game Console
If you grew up playing on an Atari 2600 or ColecoVision, your parents may have shrugged off your obsession with videogames as nothing more than a fad. They couldn't have been more wrong. Videogames are more popular than ever, as [...]
Nielsen report finds 56 percent of US households have a modern game console, total gaming time up seven percent
Nielsen is out with its annual survey of video game use in the US today, and it’s found that gaming continues to be on the rise across the board. That includes a seven percent increase in total gaming time compared [...]
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